Welcome to the VendScape website, a new information-based solutions system for the vending industry.
Introduced in January 1999, VendScape is the result of a three-year partnership between Management Science Associates, Inc. (MSA) and Validata Computer & Research Corporation.
"With this partnership, Validata's operator knowledge and operational expertise, MSA's vendor knowledge & decision support expertise, and a shared belief in the value of process automation and systems development expertise, we have all the pieces to practice what we preach & become a truly automated merchandising industry." - - Warren Philips, President of Validata.
Both companies share a unified vision: to develop valuable information that will accurately report market-wide product performance, to implement this data into plan-o-grams giving customers strategic input within a workable business model. The end result for the VO is to have the right product, at the right place, in the right machine, at the right price, on the correct route, on the most route efficient schedule - a WIN-WIN for the manufacturer and Vend Operator, alike.
"The vending industry clearly needs improved information on what is selling where, and more importantly, what is selling market-wide, not just through individual manufacturers or vend operators" -- according to Alec Boright, Corporate Vice President of MSA. VendScape provides the opportunity to gain more control and understanding of the market. Now, you can evaluate a brand's position relative to its competition in the market, and evaluate your machine's performance relative to your competition as well. The information enables you to evaluate and optimize slot position, pricing, and new product performance, all which are vital to increasing net profits. The system allows you to focus on sales management rather than data management.
VendScape is more than just a reporting system. It is a multidimensional information tool that provides benefit and strategic analysis that is vital for any company competing in the vending industry. Click below to enter.
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