|Database Building and Deliverables
|Databases allow maximum
A weekly multi-dimensional database is built on a monthly basis.
Machine level information is maintained as well as future projections to national and regional universes. Additionally, machine attributing allows reporting and analysis by Location Type (Public, Education, Office, Factory, etc.), as well as clustering machines by market, zip code or demographic criteria.
The dataset is segmented into two main databases: Beverages and
Snacks & Confections. These databases contain all UPC level
information, brand and manufacturer totals. This information can also
be sliced and diced based on one or any combination of product
attributes.Category information is retained for Cold Cup, Hot Cup,
Cigarettes and Food.
MSA is compiling numerous measures. This
sample will allow for a broad range of statistical analysis.
Sales measures included are:
- Net dollars and units sold
- Stale dollars and units
- Position by row and column
- Par and spiral/slot depth
The daily transactional data is received and compiled weekly and
updated every 4-weeks. This information is retained to create a
The compiled information is available in a syndicated spreadsheet
The data may be coupled with one of MSA's data access systems
and customized to fit any need.
Data formatted to adapt to any in-house system.
MSA has over 85 statisticians and business analysts available to
analyze the data for you and provide you with the information you
need to make sound business decisions.
These can be buttons on the page